GURU AADITHYA HOSPITAL
Brand Guidelines Document
Logo Designed by: RedWud Healthcare
Usage Purpose: Website, Digital Media, Print & Outdoor Branding
1. Brand Overview
Brand Name: Guru Aadithya Hospital
Industry:Multispeciality Healthcare
Brand Promise:Accessible Wellness for All
Brand Essence
Guru Aadithya Hospital represents trust, care, accessibility, and modern medical excellence. The brand balances clinical professionalism with a warm, community-first approach, making quality healthcare approachable for all sections of society.
2. Brand Philosophy
At Dr. Sindhu’s Aesthetics, beauty is not about transformation —
it is about revealing confidence through safe, personalized care.
The brand avoids exaggerated beauty claims and focuses on:
- Natural results
- Ethical consultations
- Long-term skin & hair health
3. Brand Values
- Medical Integrity
All treatments are dermatologically guided and safety-first. - Aesthetic Excellence
Results are subtle, balanced, and confidence-enhancing. - Personalization
No “one-size-fits-all” solutions. - Trust & Transparency
Honest expectations and ethical practice. - Premium Care Experience
High standards in consultation, treatment, and aftercare.
4. Logo Overview
The Dr. Sindhu’s Aesthetics logo is a combination mark consisting of:
- Symbol (icon)
- Brand name typography
- Speciality descriptors
The logo is designed to communicate:
- Feminine strength
- Transformation
- Medical credibility
- Modern aesthetics
5. Logo Symbol Meaning
Facial Silhouette
- Represents beauty, identity, and self-confidence
- Reflects personalized facial aesthetics
- Symbolizes patient individuality
Flame / Flowing Curves
- Represents transformation and rejuvenation
- Indicates skin renewal, laser technology, and vitality
- Suggests elegance, movement, and progress
Dual Face Concept
- Inner light face: confidence & inner beauty
Outer contour: professional aesthetic enhancement
6. Typography System
Primary Typography
- Serif typeface for “DR. SINDHU’S”
- Conveys:
- Authority
- Medical professionalism
- Trust
Secondary Typography
- Script-style font for “Aesthetics”
- Conveys:
- Elegance
- Softness
- Beauty & refinement
Supporting Typography
- Clean sans-serif fonts for:
- Services
- Website content
- Medical information
Decorative fonts must never be used for medical or informational content.
7. Color Palette
Primary Brand Colors
Color Name | Usage | HEX |
Maroon Red | Core brand identity | #9B1B30 |
Coral Pink | Accent & service highlights | #EE6C74 |
Soft Peach | Skin tone / base | #FFE6C7 |
White | Clarity & cleanliness | #FFFFFF |
Black | Background & contrast | #000000 |
Color Psychology
- Maroon: Trust, medical authority, premium care
- Coral/Pink: Beauty, warmth, femininity
Peach: Skin health, softness, natural glow
8. Logo Variations
Primary Logo
- Full-color logo with symbol and brand name
- Preferred for:
- Website
- Clinic branding
- Social media
Secondary Logo
- Logo without service blocks
- Used for:
- Small-size applications
- Watermarks
Monochrome Versions
- White logo on dark background
- Black logo on light background
No new logo versions should be created outside these formats.
9. Clear Space Guidelines
To maintain visibility and premium appeal:
- Minimum clear space = height of the face silhouette
- No text, images, or borders may enter this space
- Applies to all digital and print usage
10. Minimum Size Rules
To ensure legibility:
- Digital: Minimum width – 220 px
- Print: Minimum width – 55 mm
For smaller sizes:
- Remove service blocks
- Use simplified logo version
11. Incorrect Logo Usage (Strictly Prohibited)
❌ Do not stretch or distort
❌ Do not recolor the logo
❌ Do not apply gradients or shadows
❌ Do not rotate or skew
❌ Do not place on busy backgrounds
❌ Do not rearrange text or symbol
❌ Do not outline or animate the logo
12. Digital Usage Guidelines
Website
- Logo placed top-left or center header
- Adequate spacing
- High contrast background
Social Media
- Use logo watermark subtly
- Maintain brand colors in creatives
Do not overcrowd with text
13. Print & Outdoor Usage
- Hoardings & signage: High-contrast versions only
- Visiting cards: Logo with clear space
- Letterheads: Logo top-left with tagline
14. Brand Tagline Usage
Tagline:
Accessible Wellness for All
Rules
- Always aligned centrally under logo
- Never altered or paraphrased
Optional for small-size usage only
15. Brand Consistency Statement
Consistency builds trust.
All brand communication must follow these guidelines to ensure recognition, credibility, and emotional connection with patients and the community.
16. Ownership & Credits
Logo & Brand Identity Designed By:
RedWud Healthcare – Healthcare Branding & Marketing Agency