Blog
What are the innovative ways of Hospital Marketing?
What are the innovative ways of Hospital Marketing?
Innovative hospital marketing ideas can help healthcare institutions stand out, connect with their communities, and attract patients in a competitive industry. Here are some of the most innovative ideas for hospital marketing:
USE of AI
Where ever possible, hospitals must use AI’s help. And please note that it is not “ONE SOLUTION FITS ALL”… everything has to be Customised as per your unique requirement. There are cloud telephony systems, there are Chat Bots and digital marketing. All these tools need to be integrated in appropriate ways. Minimise the Human interference as much as possible.
Measure
We must have proper metrics to measure the outcomes of every single activity that we do for hospitals. “That which measures grows”, this adage is very much true especially for Marketing. Diligently check for your input and output. Measure everything. All these tools will give you data for analysis. You learn only one tool in month. IN just 3 months, you would master and you will know exactly what will work for you and what does not work for you. It is an important role of any Marketing agencies to help doctors understand this and follow it as a routine.
Content Marketing and Thought Leadership
Create blogs, become a Coach in your speciality, help as many patients as possible by giving awareness as much as possible. Have podcast, or YouTube channel to share healthcare insights, medical breakthroughs, and wellness tips. Establish your hospital as a thought leader in the healthcare field. As a leading Digital Advertising and Branding Agency in Chennai, we find doctors nowadays are really happy to provide useful content to create awareness for general public thereby they can avert serious illnesses.
Virtual Reality (VR) Tours
Offer virtual reality tours of your hospital facilities. Prospective patients can explore the hospital, clinics, and rooms from the comfort of their homes. This is especially relevant in a post-COVID-19 world, where minimizing in-person visits is crucial.
Telehealth Promotion
Promote your telehealth services through online campaigns, making it easy for patients to access medical care remotely. Highlight the convenience and safety of virtual visits.
Interactive Website
Create a user-friendly website with features like appointment scheduling, online bill pay, and a chatbot for answering common queries. Ensure that your website is mobile-responsive. Your website must be able to talk. Make sure you have connected your website with all possible easy to handle, everyday tools like whatsapp, chat bots, IVR etc.
Patient Testimonials and Success Stories
Share compelling patient success stories through video testimonials and written narratives. Authentic stories can build trust and connect with potential patients on an emotional level. Develop trust amongst your patients. When the one patient has come out of an ailment well, it is time for “You Too Can” campaign. Bring in this hope and trust so that the patient becomes better mentally first. And then this will help his early healing.
Health and Wellness Apps
Develop and promote mobile apps related to health and wellness that provide value to patients. Include features like medication reminders, fitness trackers, and symptom checkers.
Community Engagement
Engage with the local community through health fairs, workshops, and wellness events. Offer free health screenings, educational seminars, or fitness classes. All your community members must call you or your front office for any kind of doubts. Develop this kind of good rapport with them. You may even introduce your Front office team to them for any support or emergency help any time.
Email Campaigns
Implement personalized email campaigns for patient engagement, appointment reminders, and health tips. Use segmentation to deliver relevant content. In India, this is yet to catch up, but then give out your awareness inputs regularly. DEVELOP a system to churn out the right content for your patients. Talk to them daily via digital media. Your Blogs, emailers, Videos should be in sync, they all must talk the same thing at any given time
Social Media Advertising
Utilize targeted social media advertising to reach potential patients in your area. Invest in video ads, sponsored posts, and interactive content to boost engagement. Engage a good and trusted digital marketing agency to help you in this. Learn to ask the right questions and monitor the metrics religiously.
Influencer Collaborations
Partner with local health and wellness influencers to promote your hospital’s services. Influencers can help reach a broader audience and add credibility to your brand.
Patient Portals and Online Communities
Create online patient portals that offer access to medical records, test results, and the ability to communicate with healthcare providers. Encourage patients to participate in online communities related to their health conditions.
Geo-Targeted Advertising
Use geolocation-based advertising to reach potential patients in your hospital’s vicinity. This can be particularly effective for promoting urgent care services and attracting walk-in patients.
Video Marketing
Produce engaging and informative videos about medical procedures, treatment options, or behind-the-scenes looks at your hospital. Live streaming events, Q&A sessions, or surgeries can also capture the audience’s attention.
Medical Tourism Promotion
If your hospital caters to international patients, invest in marketing strategies that target medical tourists, such as partnerships with travel agencies and multilingual marketing materials.
Sustainability Initiatives
Showcase your hospital’s commitment to sustainability and environmentally friendly practices. This can resonate with patients who are environmentally conscious.
Take up a CAUSE
Pick up a Cause and stand by it. It can be Eco Friendliness or Save girl child or whatever is close to your heart. Have community workshops related to this. You must be identified for something else apart from your profession.
Innovative hospital marketing involves staying up to date with the latest technology and trends in healthcare and marketing while prioritizing patient needs and community engagement. By implementing these ideas, you can connect with your target audience more effectively and stay competitive in the healthcare industry.
Redwud Creations is a top healthcare marketing agency in Chennai offering digital marketing services for doctors, medical practices, hospitals and diagnostic centres. Contact us for 360-degree online marketing and branding solutions.
admin
0