Medical Tourism

Chennai is India’s health capital and attracts patients from across India and all over the world for medical treatment. All the major Multi and Super-Speciality Hospitals equip themselves to tap into this market. Our comprehensive services in this area ensure that our client hospitals are well represented internationally making them desired medical tourism destinations.

Internal organization

• Identifying areas / services that need strengthening within the Hospital
• Suggesting autonomy of operation in certain departments
• Reconfiguring the sequence of activities to suit international patients

International alliances

• Identifying and promoting joint ventures with international organizations
• Promoting alliances with international medical institutions who are capacity constrained
• Entering into tie-ups with medical insurance firms internationally

Marketing Strategies

• Identifying target markets

Developing communication and promotional strategies

• Optimizing website
• Designing and releasing advertisements in suitable media
• Participation in international medical events

Networking with the hospitality industry

• Tie-ups with travel agencies specializing in medical tourism
• Tie-ups with hotel groups that act as facilitators
• Partnering Medical Travel Planners who act as patient representatives