“Vardah” CERTIFIES OUR QUALITY
From yesterday, we have been getting calls from clients. “Except for those sign boards you erected that is on the top of the building, all the other boards have flown away in cyclone.”
Once we were asked to assess the visibility and recommend new places for putting up boards in a hospital, that according to our client, lacked visibility though situated in a central location. We found that all the existing boards were in the right places. Then one of my junior production boys called me to say, “It is not the location madam, it is the Size!” That was a ‘Eureka’ moment. The existing boards were enlarged to 4 times their original size, to get a better visibility. The hospital brand gained respect and reputation through the visibly powerful boards.
Visibility management includes putting up boards of different shapes / types even shapes at
- Road corners – Direction boards
- Patient navigation points
- Signals
- Shops / Pharmacies
- Other Nursing Homes (co-branding)
- Other clinics etc.
Methods vary. Innovation is the key.
Strengthen visibility
Construct a neat on site hoarding with excellent visibility from all approach roads after a thorough assessment. Professional assessment is vital in deciding ‘where’ exactly to put up ‘what’. The assessment team arrives at a conclusion after travelling to the hospital by bus (if there are busses crossing the site), bike, car and on foot. This is the foolproof method of accurate placement. Get your hoarding location spot on.
It’s ok to tweak your logo slightly
It is an accepted practice to tweak the logo, play with size and elements (if needed) ONLY for signage, because sometimes it may be impossible to depict logos as per Brand Identity manual guidelines. Some colors can be challenging to adopt for display across day and night, due to their peculiar reflection and refraction properties, specific materials may be required. It is OK to adapt long names or by-lines. It is to be noted that the message should be bold and clear not necessarily exhaustive.