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Evolution of India’s Healthcare Industry: Pre and Post COVID-19

Evolution of India’s Healthcare Industry: Pre and Post COVID-19 The landscape of the healthcare industry in India has experienced a significant transformation over the years, with monumental shifts pre and post the COVID-19 pandemic. The journey from 2000 to 2023 reflects a remarkable transition in the structure, focus, and approach of healthcare providers and institutions.Pre-COVID Era: 2000 – 2019At the turn of the century in 2000, the healthcare sector in India was characterized by a limited presence of big corporate entities. Large corporate structures were in the nascent stages of development. The mid-sized multi-specialty hospitals with less than 50 beds…

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Becoming a smart hospital is not just a choice; it’s the only way forward.

Becoming a smart hospital is not just a choice; it’s the only way forward. The Indian healthcare industry has undergone a remarkable transformation since the turn of the millennium. Private hospitals, corporate healthcare giants, government institutions, and diagnostic centers have all played pivotal roles in shaping the nation’s healthcare landscape. The year 2000 marked the beginning of a journey that would ultimately prepare the industry to face unprecedented challenges, especially in the wake of the COVID-19 pandemic. In this article, we’ll explore the development and challenges faced by these healthcare entities, the growth rates witnessed during significant periods, and the…

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What are the innovative ways of Hospital Marketing?

What are the innovative ways of Hospital Marketing? Innovative hospital marketing ideas can help healthcare institutions stand out, connect with their communities, and attract patients in a competitive industry. Here are some of the most innovative ideas for hospital marketing:USE of AIWhere ever possible, hospitals must use AI’s help. And please note that it is not “ONE SOLUTION FITS ALL”… everything has to be Customised as per your unique requirement. There are cloud telephony systems, there are Chat Bots and digital marketing. All these tools need to be integrated in appropriate ways. Minimise the Human interference as much as possible….

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Navigating Hospital Crisis: A Strategic Approach for Healthcare Providers

Navigating Hospital Crisis: A Strategic Approach for Healthcare Providers In the realm of healthcare, unforeseen challenges can present themselves, demanding swift and strategic responses. Picture this scenario: after successfully managing a delicate premature delivery, a hospital faces unexpected turmoil. A dissatisfied patient’s spouse initiates a digital war, threatening the hospital’s reputation through media and online reviews. Such crises, though distressing, can be managed through a well-structured approach.Understanding the ProblemnIn moments of crisis, hospitals can face various adversities, ranging from public outcry, stone pelting, damaging of property, threats of physical violence to digital defamation. These situations demand a thoughtful and proactive…

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Avoiding Critical Mistakes to Uphold Hospital Reputation and Patient Trust

Introduction: In the competitive landscape of healthcare, hospitals encounter several pitfalls that can deeply affect their standing, reputation, and ultimately, patient experiences. Identifying and rectifying these critical mistakes is crucial for hospitals to thrive and maintain an exceptional level of care. As a leading marketing and branding agency in Chennai specializing in hospital services, Redwud Creations understands the significance of rectifying these key issues. Here are six critical mistakes that can mar a hospital’s reputation and business:Section 1: Lack of Comprehensive CareMistake: Neglecting to foster a culture of care throughout the entire staff, from doctors to support personnel leading to…

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