It’s a real irony! Human beings do not like to be sold. But, all of us want to BUY things…whether we really need them or just as an impulsive buy.
Marketing weds – Discipline vs Indiscipline …
I have always wondered while I observe Marketing Gurus. They have a common behaviour
The “air” is filled with PEACE
Enough of Demonetization discussions! We are all tired of the unlimited forwards, discussions, problems we are facing…
“Vardah” CERTIFIES OUR QUALITY
From yesterday, we have been getting calls from clients.
Signage Effectiveness
I hate to make my employees work overtime as it would mean that they are inefficient or ineffective.
A MARKETER is a sniffer dog, a lion and a cheetah in that order.
I know of some marketing heads who are keen observers, sniffing out opportunities ahead of their time. They have been the most successful in the business. Through my career, I have discovered that a marketing head has to be a sniffer dog, a lion and a cheetah to succeed.
Marketing is EXPENSIVE ?
When we really analysed the input vs output of the mega event Run to Stop the Bleed marathon, we realised that it was a huge success not just for one brand but for every brand associated with it. Collective Brand visibility achieved because of one successful event.
From subordinate, to colleague and finally to my mentor…
A Diagnostics center chain. Though the External Signage boards had a meaningful design, there was a challenge in maintaining consistency because the “Service Offerings” of the chain were not uniform.
10 STRONG ways of doing healthcare marketing organically
First things first. Let’s have your Website in order. This is the place patients visit to get all the necessary information about your hospital.